Cultivation Elevated - Indoor Farming, Cannabis Growers & Cultivators - Pipp Horticulture Pipp Horticulture

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In this insightful episode of "Cultivation Elevated," host Michael Williamson sits down with Sia of Grow Motion, to delve into the intricate world of the European cannabis industry. They navigate the complexities of establishing a thriving cannabis enterprise in Switzerland, from crafting a unique brand that resonates with a dedicated community to employing innovative agricultural technologies like the Elevate Platform system.
Sia shares his entrepreneurial journey and the strategic moves that set Grow Motion apart in a competitive market, including exclusive genetics and German partnerships. This conversation not only highlights the challenges of scaling a business and maintaining a strong team spirit but also speculates on the evolving role of Switzerland in the European cannabis landscape and the future of THC legislation. Listeners are invited to join Michael and Sia for an episode that promises to enrich their understanding of the cannabis industry and the meticulous efforts behind Grow Motion's success.
Key Takeaways(04:37 Building a Facility in Switzerland
(16:10) CBD and THC Usage Comparison in Europe
(24:19) Cannabis Industry Challenges
(29:00) The Decision to Build Three Tiers
(34:58) Creating a Safety-Focused Elevate Platform System
(39:48 ) GrowMotion's Unique Program Details
(45:57) Switzerland's Cannabis History
(49:38) GrowMotion Goals
Memorable Quotes "If I start a project, I will never stop anytime. I will finish it. It's important to build a community, to give them the best quality. You cannot build a brand that reaches the top level and then is forgotten after two or three months." - Sia"We have to be different if we want to play the game for the long term. You can't compete on quality alone; it's about creating a unique product that resonates with the community and stands the test of time." - Sia"In the world of cannabis cultivation, it's about more than just the plant. It's about the people, the passion, and the dedication to create something exceptional. That's what truly makes a difference in this industry." - Michael Williamson"Connect with GrowMotionWebsite: https://growmotion.com/
Facebook: https://growmotion.com/facebook
Instagram: https://growmotion.com/facebook
Twitter: https://growmotion.com/twitter
Discord: https://growmotion.com/discord
YouTube: https://growmotion.com/youtube
TikTok: https://growmotion.com/tiktok
Connect With PippPipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - a...

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In this episode we meet the StackHouse team and unpack the essence of creating a solid cannabis cultivation team. Quality, quantity, consistency, and efficiency are the pillars of success we focus on, and how they are profoundly influenced by company culture and employee satisfaction. Discover the importance of transparency, equipment maintenance, and the balance between labor costs and product excellence. Our discussion also sheds light on the potential pitfalls of relying too heavily on machinery, emphasizing the need for skilled technicians and the delicate act of maintaining a positive work environment.
Our conversation turns to the art and science behind phenotype genetics, racking, and moisture management in cannabis cultivation. We take a closer look at nursery layouts, the strategic placement of mother plants and clones, and the decision-making process behind pot sizes for optimal flowering. Hear about the challenges of managing moisture content in buds, especially in Nevada's arid climate, and how this impacts both testing results and customer satisfaction. We also highlight the strong culture of empowerment and education at StackHouse, demonstrating how a unified team approach can lead to commercial success and quality production. Don't miss this engaging episode from the heart of Las Vegas, where innovation meets tradition in the quest for cultivating excellence.
Key Takeaways(00:02) Vertical Farming for Cannabis and Food
(15:08) Creating a Successful Cannabis Cultivation Team
(21:19) Phenotype Genetics, Racking, and Moisture Management
(34:06) Stackhouse
(38:19) Challenges and Innovation in Cultivation Facilities
(48:09) Team Culture in Cannabis Cultivation
(59:45) Indoor Cannabis Cultivation
(01:08:27) The Importance of Quality Cannabis Production
Memorable Quotes "I'm not addicted to cannabis. I'm addicted to growing cannabis. That's what's addictive. The side effect is just the good sweet herb, but the growing it, that's super addictive because it's just, it never stops, it's something new every day.""We need to, as a team, have the way we do things. It happens to be very much influenced by my way, but it's not my way. I'm very open to adjusting things that make sense, but there needs to be a way or the way we do things.""To do it at scale and to keep a team involved and keep success and pass rates of testing, that becomes more tricky consistently."Connect With PippPipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/
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Ever wondered how a second-generation farmer navigates the foggy world of California's cannabis industry? Join us as we traverse through the world of cannabis cultivation. Our guest, a seasoned grower with roots deep in the industry, shares his unique experiences and insights. Together, we unfurl the cultural influences that shape the success of cannabis operations and the unique challenges and opportunities that coastal California farming presents.
We share our own personal journey in cannabis cultivation, touching on genetics, managing light intensity, and the undeniable benefits of having a genetic library. We even discuss our unique cultivation process involving the use of greenhouses for vegging. We underscore the importance of brand-building; after all, consistency and loyalty are achieved through smaller batch production. Learn about our relentless pursuit of improvement in flower quality and the vital role that quality control and sorting processes play. So why wait? Tune in and let's grow together.
Key Takeaways(05:26) California's Cannabis Consumption and Business Models
(10:32) Unrealistic Expectations in California Market
(16:36) Family-Owned Farming and Distribution
(21:03) Creating a Regionally-Based Brand
(24:57) Genetic Considerations in Cannabis Cultivation
(32:48) Importance of Airflow in Vertical Farming
Memorable Quotes "This is a plant that I'm super passionate about.""Don't you understand that some of the best genetics in the game are going to be testing sub 25%? And that there's also this whole other thing called the entourage effect involved here. That definitely has an effect on this cerebral experience with consuming the product.""We're more on like the regional wine or like a Sierra Nevada beer space rather than a Budweiser, still a gigantic brand and they've done very well, staying true to themselves."Connect with Fog City FarmsFog City Farms: https://www.fogcityfarms.org/
Facebook: https://www.facebook.com/fogcityfarms/
Instagram: https://www.instagram.com/fogcityfarms/
YouTube: https://www.youtube.com/channel/UCTS3ZY5O1_57TXH1gonPwWw
Twitter: https://twitter.com/fogcityfarms1
Connect With PippPipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - a href="https://www.pinterest.com/pipphorticulture/"...

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Join us on a captivating journey as we share an insightful conversation with the Beard Bros and Anders Peterson of Pip Horticulture, taking you through their remarkable transformation from East Coast cultivators to a beacon of cannabis news in California. Can you imagine the struggle of becoming a trusted source of news amidst a sea of clickbait and noise? We tackle this challenge head-on, candidly sharing our experiences and the unique trials we navigated to solidify our platform in the market.
This episode takes a deep dive into the evolution of cannabis culture on the East Coast, spotlighting the influential role of California and how Hollywood and social media have accelerated its adoption. As we navigate through this discussion, we also tackle the transient aspect of Prop 64 and its potential impact. And if that's not enough, hold tight as we compare and contrast the unpredictability between the cultivation and media sectors of the cannabis industry—two domains that demand constant vigilance with local, state, national, and international news.
As we round off our discussion, we don't shy away from the complexities of social equity in cannabis, the distinct challenges of transitioning from a legacy cultivator to a legitimate business, and the intricate realities of the cannabis industry in various states. We also share the lessons learned from Canada's cannabis industry and the three Ps of success while emphasizing the importance of a sound facility and a strong brand. So, sit back and get ready to expand your understanding of the cannabis industry with the Beard Bros and Anders Peterson. Trust us, you wouldn't want to miss it!
Key Takeaways(04:44) The Rise of Cannabis Industry Reporting
(09:54) Building Culture in Emerging States
(17:31) Passion in Cannabis Production
(32:42) California's Cannabis Industry and Investor Greed
(37:08) Limiting Licenses and Balancing Marijuana Supply
(44:09) Mismanagement in Canada's Cannabis Industry
(47:56) Canada's Impact on the Cannabis Industry
Memorable Quotes "We will pivot, we will survive, we've been hunted down, we had to hide, we had to do all of our own work and we're still here.""You have two ways to build value right now in the cannabis industry. You either build an asset, a really good facility that you can prove with data that it can reproducibly hit quality and quantity every run, or you build the brand and that's the value.""Cannabis is not just a plant, it's a culture. It's a movement. It's about wellness, creativity, and freedom. And as an industry, we have to honor that in everything we do."Connect with Beard Bros.Website: https://beardbrospharms.com/
Facebook: https://www.facebook.com/BeardBrosPharms/
Instagram: https://www.instagram.com/beardbrospharms/
LinkedIn: https://www.linkedin.com/company/26564274/
Connect With PippPipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - a...

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Ever wondered how a vertical cannabis farm operates? Or how to scale from a 20,000 square foot space to a whopping 50,000 square foot multi-tier setup? Take a trip with us to Oakland, California as we explore Oakfruitland, a pioneering cannabis farm co-founded by our guest, Linzi. This episode will open your eyes to the challenges encountered in the building process, the transition to vertical growing, and the secret behind their reputation for unsurpassed canopy management and exquisite quality products.
As Linzi unveils the core business strategies of Oakfruitland, we dig into how lean operations and managing production costs have been instrumental in their success. We'll discuss their plans for expansion, the potential move into the Southern California market, and their mission to make their products available in over 120 dispensaries. Together, we'll explore what the future holds for vertical farming in the cannabis and broader food production industry.
Key Takeaways00:0 - Vertical Farming Journey in Cannabis15:43 - Maximizing Profit and Quality in Cannabis21:01 - Future Plans and Success Factors
Memorable Quotes"We're always looking for new strategies, new techniques to grow better. It's not traditional anymore, and we have all the resources to help from the vendors, and we should do better every year.""My passion is looking at the numbers, looking at how the operations are growing. It's not about the dollar side, it's all about being in this age, mid 30s, to achieve something that you've always been looking for. And then we have this opportunity in this new industry, we should always cherish that.""I believe in customer service. I feel like if the person can communicate well and be able to deliver what the customer is asking for 100%, that I will enjoy the experience."Connect with LinziWebsite: https://www.oakfruitland.com/
Instagram: https://www.instagram.com/oakfruitlandofficial/
YouTube: https://www.youtube.com/channel/UCm7dd79krYdJSOLy1JMbiQA
Connect With PippPipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/


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Ever wondered how the world of vertical farming is being revolutionized by LED lighting? Host Michael Williamson is joined by Corinne Wilder, the VP of Global Commercial Operations at Fluence. Corinne reveals the science-driven approach behind Fluence, a global LED horticultural lighting company. She shares her personal journey from a child growing up in a state park to a marine biology and ecology graduate and her transition to working in the commercial lighting industry. 
Corinne has a unique perspective on the industry, having experienced firsthand the transition from a corporate giant like Panasonic to a startup atmosphere at Fluence. She sheds light on how LED technology has disrupted the vertical farming world, leading to the introduction of the all-white light at trade shows. Corinne also gives us an insider view on the challenges of understanding the title 24 code in California and its role in energy savings and rebates. You’ll gain a fresh perspective on the advantages of a broader spectrum of light for detecting pests and pathogens.
We discuss Corinne's leadership journey and her insights into women in leadership roles. She imparts valuable advice on finding your passion, advocating for yourself, and fighting against boundaries. We also delve into the fascinating world of oyster cultivation with our second guest, Rowan Jacobson, the author of numerous books on oysters. Get ready to discover the intricacies of oyster cultivation, the importance of native oysters to the American coast, and the intriguing possibility of creating an indoor aquarium environment for growing oysters. As we wrap up, we refocus on Fluence and the valuable resources they offer for those keen to delve deeper into this fascinating world.
Key Takeaways0:00 - Vertical Farming With LED Lighting8:58 - LED Technology Industry Career Transition20:34 - Commercial Operations and Female Leadership31:14 - Oyster Cultivation and Fluence Science
Memorable Quotes"The LED technology disrupted and catalyzed the vertical farming space and the introduction of the all white light at the trade shows flipped the script.""We're a global LED horticultural lighting company. So basically, first and foremost, we produce, manufacture, design and ship out LED fixtures for horticulture.""It's not just LED lighting, because that's not just what customers need. It's talking about what is the whole environment that you're trying to create for with the customer, but really for the plant, right, our customer has always been the plant."Connect with CorrineCorinne on LinkedIn - https://www.linkedin.com/in/corinne-wilder-8a34bb19/
Fluence website - https://fluence.science/
Fluence on Facebook - https://www.facebook.com/FluenceLED
Fluence on Twitter - https://twitter.com/Fluence_LED
Fluence on Instagram - https://www.instagram.com/fluence_led/
Fluence on LinkedIn - https://www.linkedin.com/company/fluence-led/
Fluence on YouTube - a href="https://www.youtube.com/c/FluenceLED" rel="noopener noreferrer"...