Episode 9

009 Redbud Roots - Passion For the Plant

Published on: 9th March, 2023

📺 Watch this episode on YouTube


Joe Zeller and Dante Metaluno provide a deep dive into the cannabis industry. Listen in to hear their success story of Redbud Roots, from the importance of genetics and quality to the strategies they use to rise above the competition. Learn about their specialties in cultivation, extraction, processing, packaging, sales, brokerage, white labeling and small batch production. Explore their thoughts on the effects of federal regulation, marketing of certain strains and the evolution of the Emerald Cup. Gain an inside look into their process of creating SOPs, their data-driven approach, and the unique staffing structure they have implemented to create more accountability and engagement among their team.

Key Takeaways

  • Discover how Joe and Dante have navigated Redbud Roots from 6 employees to over 150
  • Find out how Joe and Dante implemented a staffing structure to increase engagement and pride in their work
  • Learn about the importance of SOPs in cannabis production and the use of data to make decisions
  • Uncover the team's focus on quality, and their passion for the product
  • Understand the success story of Kim, and the evolution of the Emerald Cup
  • Discover the unique terpene profile of the strains produced by Redbud Roots

Shareable Quotes

“We are cultivation, extraction, processing, packaging.We have a diverse sales team. We do a little bit of brokerage white label and try and find a skew that matches almost every product that somebody can want to purchase at this point. Lean towards the craft side of the market.“(Joe Zeller)

“It's that positive attitude appreciating what we get to do. And that's why I speak on the passion of just the joy of working with the plant, going into a grow room on a gloomy Michigan afternoon. If that doesn't turn you up a little bit, then you should be somewhere else.“(Joe Zeller)

“It’s all about quality and a product that you're proud of, a product that you'll gladly show up to any event with and say, this is mine. This is what we made. Step up the quality.” (Dante Metaluno)

Episode Links

Redbud Roots on LinkedIn: https://www.linkedin.com/company/redbud-roots/

Show Links

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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About the Podcast

Cultivation Elevated - Indoor Farming, Cannabis Growers & Cultivators - Pipp Horticulture
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.

About your host

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Lisa LaFemina