Episode 9

009 Redbud Roots - Passion For the Plant

Published on: 9th March, 2023

📺 Watch this episode on YouTube

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Joe Zeller and Dante Metaluno provide a deep dive into the cannabis industry. Listen in to hear their success story of Redbud Roots, from the importance of genetics and quality to the strategies they use to rise above the competition. Learn about their specialties in cultivation, extraction, processing, packaging, sales, brokerage, white labeling and small batch production. Explore their thoughts on the effects of federal regulation, marketing of certain strains and the evolution of the Emerald Cup. Gain an inside look into their process of creating SOPs, their data-driven approach, and the unique staffing structure they have implemented to create more accountability and engagement among their team.

Key Takeaways

Discover how Joe and Dante have navigated Redbud Roots from 6 employees to over 150
Find out how Joe and Dante implemented a staffing structure to increase engagement and pride in their work
Learn about the importance of SOPs in cannabis production and the use of data to make decisions
Uncover the team's focus on quality, and their passion for the product
Understand the success story of Kim, and the evolution of the Emerald Cup
Discover the unique terpene profile of the strains produced by Redbud Roots

Shareable Quotes

“We are cultivation, extraction, processing, packaging.We have a diverse sales team. We do a little bit of brokerage white label and try and find a skew that matches almost every product that somebody can want to purchase at this point. Lean towards the craft side of the market.“(Joe Zeller)

“It's that positive attitude appreciating what we get to do. And that's why I speak on the passion of just the joy of working with the plant, going into a grow room on a gloomy Michigan afternoon. If that doesn't turn you up a little bit, then you should be somewhere else.“(Joe Zeller)

“It’s all about quality and a product that you're proud of, a product that you'll gladly show up to any event with and say, this is mine. This is what we made. Step up the quality.” (Dante Metaluno)