Episode 13

013 Fog City Farms - Roots in the Past, Flowers of the Future

Published on: 25th July, 2023

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Step into the world of cannabis cultivation with our guest, James Cunningham, the brains behind Fog City Farms. Get ready to master the art of vertical cannabis cultivation as James shares his journey from single-tiered farming to a double-tiered system. We'll dive into Fog City Farm's mission and explore why more cannabis brands are moving indoors.

As James takes you through the science behind lighting and plant genetics, you'll gain a unique perspective on how vertical space and environmental control can revolutionize cultivation practices. As a result of experimenting with different farms, James' experiences are rich with invaluable insights.

As the episode unfolds, we tackle the complexities of the cannabis market, discussing the oversaturation of California's cannabis industry and its impact on legacy growers. Unpack the challenges of building a vertically-stacked farm, the importance of airflow control and how auto-flower development affects price points. Finally, we tackle the intricacies of post-harvest processing and the locations where you can find Fog City products. James' advice for industry newcomers is a must-hear for anyone considering a plunge into the world of cannabis cultivation. Get ready for a knowledge-packed episode you wouldn't want to miss!

Key Takeaways

  • 00:00 - The current state of cannabis cultivation
  • 12:13 - Developing a practical LED lighting plan
  • 17:59 - Challenges and innovations in the space
  • 28:53 - Over-saturation of California's cannabis market
  • 42:38 - Post-harvest processing best practices

Memorable Quotes

"Let's do a smaller, more controllable footprint and build a brand around this thing. That was really the idea behind Fog City Farms."
"As long as we just stay true to ourselves and create a following for our culture and our main staples as a brand, which are quality and consistency, you can rely on us."
"The only way to find security in the market in California is to build a brand, and in order to build a brand, you have to have a very consistent production, and that's why we went indoors."

Connect with Fog City

Fog City Farms: https://www.fogcityfarms.org/

Facebook: https://www.facebook.com/fogcityfarms/

Instagram: https://www.instagram.com/fogcityfarms/

YouTube: https://www.youtube.com/channel/UCTS3ZY5O1_57TXH1gonPwWw

Twitter: https://twitter.com/fogcityfarms1

Connect With Pipp

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/



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About the Podcast

Cultivation Elevated - Indoor Farming, Cannabis Growers & Cultivators - Pipp Horticulture
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.

About your host

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Lisa LaFemina